Probably the brand on this we are most excited for in 2024 is F/Ce. Simply put, they dont miss. Japanese brand F/CE have a simple 3 word philosophy; Functionality, Culture, Exploration. Using culture from around the world as a core influence F/CE seek to make functional products that not only make the life of the user easier but go far enough to enrich their life.
This Japanese based outerwear brand has an inspiration that truly spans the globe. Each collection is inspired by a single country after immersing themselves in the environment and living in that country for a period of the year. Their philosophy “making your daily life happier, one step at a time” is witnessed in their functionality and design focused on making your commute, trip, or outings convenient.
F/CE.® combine functionality and contemporary fashion to create high-quality clothing and bags built for urban exploration. The main idea of the brand is technical fashion. F/CE.® focus on style, material and functionality. Each collection is inspired by a country. They travel around the country experiencing life, architecture and culture using what they learn in our designs and collection. Over the last 2 collections F/CE.® have focused on sustainability. Now 60% of their products use recycled nylon yarn.